Journalistic manipulation at the expense of Motogp. |
Posted: February 6, 2020 |
This article, written by a journalist Chief of the Business Section of a newspaper, writes an article that according to the title seems to give some relevant news, but if you read it, you realize to what extent things can be manipulated. Anyway, marketing journalist involved in motorcycle specialist journalist. A disaster. Dazn and Dorna fail with MotoGP: they do not improve the audience and force an urgent revolution The last GP of Valencia gathered a million spectators in Cuatro, five million less than in 2015 when it was also broadcast by Mediaset. Dorna's strategy of delivering this season - and the next two - television rights in Spain to Dazn has not yielded the expected results. In its first season of broadcasting the championship is far from recovering the lost audience with Movistar and has plunged into the media invisibility that its sad climax has had in the broadcast of the Valencia GP this past weekend. The MotoGP race broadcast in Cuatro brought together 1,080,000 viewers, a 10.6% screen share and a gold minute of 1.6 million followers. In 2015, when the highest audiences for the championship were reached, Telecinco gathered 5.9 million spectators in this same race and seven million at the time of greater audience. Many audiences have also watched the broadcast from Bangladesh. In Bangladesh biking or bike racing is very popular. Day by day the country is gaining huge bikers and bikes. So, check the motorcycle price in Bangladesh if you want. Also ladys are feeling the urgency of scooty. So, check scooty price in Bangladesh if you are interested. In total, almost five million less in just four years of issuance in which Dorna made a round trip to fatten her coffers. He decided first to assign the rights to Movistar + and therefore to the payment, and now to Dazn, a platform that premiered in Spain this year and broadcasts by streaming, just like Netflix. Dorna's main justification for changing the platform was the hearings. The promoter of the championship indicated that in 2018 the audience fell by 18% in Movistar and that this was a great concern for the sponsors, especially for Repsol, main sponsor of the Honda team, which has won the last championships thanks to Marc Márquez . Repsol concern At the beginning of the year, during the Champions Gala of the Royal Spanish Motorcyclist Federation, Repsol President Antonio Brufau focused on this problem. "Unfortunately we see that the audience that follows the races, for reasons of one kind or another, has less profusion. I remember in 2015, in Valencia, when we were fighting to see who the champion was, that I think there were six million spectators following motorcycles. This is what makes the sport great, and therefore we should always have the idea, as an image, that the public is what will make us all great. Let's not forget them. " A season later, Brufau's words have not gone through and, as this newspaper has learned, the concern at Repsol remains important. The other grand prix that was broadcast in open this season - the GP of Argentina - gathered only 1.3 million spectators, which added to the million of Valencia reflects that the interest in the competition has gone less and that it was of little use deliver the championship to Dazn. And the figures for Dazn? The international platform does not give data and forces a series of speculations in the sector. The figures that are considered speak of having between 150,000 and 200,000 subscribers, but official sources of the platform deny the largest indicating that their figures "are very good." Interest in Spain Hard to believe if there is no data to compare. The truth is that consulting with strong people from all over the sector, it is a reality that MotoGP has lost media interest and has come out of the news, the press in general and has suffered in spectators. A complex situation, which worries sponsors and forces Dorna to rethink its marketing strategy in Spain. There are some sources that believe that indeed the great interest of five years ago has passed in our country and that it is necessary to retreat to bet on expansion outside our borders. The expiration of the contracts of the Spanish races in 2021 is approaching and there are critical voices that believe that it is time to turn to the Asian and South American market and stop privileging Spanish, with four races on the calendar. Everything is yet to be seen.
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